60 Years Land Rover

It was completed in late April, 60 years since the first public presentation of one of the greatest icons of the automotive industry. The Land Rover Series 1, the first model of the British brand, was displayed at the Auto Salon in Amsterdam on April 30, 1948.

The vehicle is so typical that, even today, serves as a basis for the production of the current Defender. There are pieces, such as the fuel tank cap and the tapes fixing the hood of canvas (depending on the version), which are remnants of the Land Rover Series 1. . Moreover, the technology of the vehicle was quite improved over the years.

Today, the Land Rover is a mark of great renown which has a range of five different models and noted in 2007, its historical record in sales with 226 thousand vehicles sold. Since the first model came out of series 1 to Solihull assembly lines, all vehicles developed by Land Rover redefined the market for 4x4 vehicles. In 1970 was presented the Range Rover, the first off-road luxury of the world.

Currently, in addition to the Range Rover and Defender, the brand also has the line Discovery 3, Freelander 2 and Range Rover Sport. Later this year, were also submitted some futuristic visions of the mark, as the concept LRX hybrid, a cross-coupe, leaving predict that Land Rover will continue to grow with values and giving priority to the mechanical systems.

Pioneer in terms of innovation, is responsible for leading-edge technologies such as exclusive Terrain Response technology that with the simple turn of a button, the driver adjusting all the settings as the vehicle suspension, engine torque and traction, the conditions of pre floor -established, which maximizes the yield and provide more security in extreme conditions.

The spirit of adventure has also been present since the early days of the company. Since farmers, scientists, naturalists and sports fans by using the Land Rover models for breaking the most inhospitable regions of the world. Currently, the brand has also become synonymous with luxury and comfort and offers a lifestyle alternative